Just Whisky is one of our more active clients with an interesting business model. They host auctions for vintage whisky bottles monthly. This presents unique a unique set of issues. They spend most of the month with a steady, stable traffic pattern. But once a month the traffic spikes quite high because of the auctions. Having users constantly refresh the pages checking for new bids is a problem unique to auction sites. These problems had to be overcome through optimization of the auction module. We also used New Relic to see where the other load originated from on the site. With New Relic we were able to figure out the fail points of the site and then act. With our optimizations and a solid server set up, the site sheds the load without getting bogged down. The server staying up is a key to their business, every month they experience a “black friday” or “cyber monday” type load. Most sites only have this problem once a year.