There are several strategies you can use to increase sales in your Shopify store. Here are some tips:

1. Optimize your website design: Make sure your website is visually appealing, easy to navigate, and mobile-friendly. Use high-quality product images and clear product descriptions to help customers make informed purchase decisions.

2. Offer promotions and discounts: Offer discounts or coupon codes to attract new customers and incentivize repeat purchases. Consider offering free shipping for orders over a certain amount.

3. Use social media: Use social media platforms to promote your products, run ads, and engage with your followers. Instagram and Facebook are particularly effective platforms for e-commerce businesses.

4. Use email marketing: Build an email list and send regular newsletters to promote your products, share news and updates, and offer exclusive discounts.

5. Focus on customer service: Provide excellent customer service by promptly responding to customer inquiries, processing orders quickly, and offering hassle-free returns.

6. Optimize your product pages: Use clear and concise product titles and descriptions, high-quality product images, and customer reviews to help customers make informed purchase decisions.

7. Use upselling and cross-selling techniques: Use upselling and cross-selling techniques to encourage customers to purchase additional products. For example, you can suggest complementary products or offer bundle deals.

8. Offer a loyalty program: Offer a loyalty program to reward repeat customers and encourage them to make more purchases.

9. Optimize for search engines: Use SEO techniques to improve your website's visibility in search engine results pages. This will help you attract more organic traffic and increase sales.

10. Use abandoned cart recovery: Set up abandoned cart recovery emails to remind customers who have abandoned their carts to complete their purchase.

By implementing these strategies, you can increase sales in your Shopify store and grow your business.