Did you know that your competitors might be using bots to scrape the pricing information on your site? They could then use this information to price their products more competitively than you. They could also be scraping your site for product descriptions or images as well. Bots can also cause fake shopping carts which can hamper your marketing efforts as well. How would you ever know any of this was happening and how would you stop it?
This is where Shield Square comes in. Their service will allow you to prevent all of the bad bots from crawling your site, while allowing the good bots to crawl it. This can cut down on fake carts, repricing crawlers, content thieves, and other bad types of bots. But it will not hurt your SEO, because all of the good bots like Google, Bing, and other search engines are allowed to crawl your site.